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May 14, 2019

Key art, like all elements of film marketing, is prone to tropes and trends, and there are many blogs online that group together swathes of film posters that look near-identical to each other. If you Google ‘film poster tropes’ and then click the images tab, you will s...

March 25, 2019

The re-issue of the mind-bending, memory-erasing feature, Eternal Sunshine of the Spotless Mind has had me recalling my time at the seminal mini-major…

Momentum Pictures was born out of the small U.K. art-house label, Electric Pictures, and was owned by Canadian company...

March 5, 2019

Revolver Entertainment was founded in 1997 and folded 16 years later on March 5th, 2013.  Revolver won multiple marketing awards during their time on the U.K. distribution scene and also successfully produced their own films, through a sister company, Gunslinger Films....

January 18, 2019

As more and more films are made, the search for a fresh, eye-catching title becomes harder, especially when they have to compete with other IP such as songs and books.

Developing a commercial title for a film is a challenge these days, as those working in specific genre...

December 1, 2018

Does a big-name star make any difference to the commercial prospects of an independent film? 

For the director and producer of a film, getting the right actor for a role — someone who will bring the character to life, work well with their co-stars and help deliver the b...

August 24, 2018

I love this quote, but I'm not sure how many other people really believe this to be so....

Socrates said the above words 400 years or so BC, and they still speak a universal truth in the world of business today and they especially resonate in the sphere of independent f...

August 6, 2018

I have long-struggled to optimise the promotion of movie releases I have worked on with the assets I've been provided with from sales agents, producers and licensors. One example was a major Scandinavian drama release, where I was given only a dozen production stills,...

July 15, 2018

Many independent films are made by producers or auteur directors who are, first-and-foremost, driven to tell a particular story. The story may be of their own imaginative devising, or it may be someone else's tale that they have been drawn to and want to develop. It ma...

July 12, 2018

I wrote this blog at the beginning of 2016, and surprisingly little has changed since that time. Sadly, the distributor in the blog is now no longer trading, and Metrodome also closed their doors 6 months after this film was released and Koch Media also stopped releasi...

July 12, 2018

Are you elect?

Magus Marketing is inspired, in title at least, by my favourite novel, The Magus, by John Fowles, published in 1966, but written, and re-written over several preceding years and later completely revised, and re-published again in 1977. Upon its original p...

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